October 19, 2021

PR Analytics Software Market 2021 SWOT Analysis By Key Players: Meltwater, Newswire, LexisNexis

3 min read

PR (Public Relations) analytics software is tool used by organizations to measure the efficacy of PR campaigns. Using PR analytics organizations can identify which PR campaign has positive or negative impact. Using this tool marketing teams can quantify their value to clients, and also for in-house marketing professionals to gain resourceful insights on particular campaigns.

The research report provides deep insights into the global market revenue, parent market trends, macro-economic indicators, and governing factors, along with market attractiveness per market segment. The report provides an overview of the growth rate of the PR Analytics Software market during the forecast period, i.e., 2021–2028. Most importantly, the report further identifies the qualitative impact of various market factors on market segments and geographies. The research segments the market to offer more clarity regarding the industry, the report takes a closer look at the current status of various factors including but not limited to supply chain management, niche markets, distribution channel, trade, supply, and demand and production capability across different countries.

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Top Key Players Studied in PR Analytics Software Market:

  • Meltwater
  • Newswire
  • TVEyes Inc.
  • Muck Rack
  • Agility PR Solutions LLC
  • Onclusive, Inc.
  • LexisNexis
  • PRgloo Ltd
  • Zignal Labs
  • Vuelio

The growing penetration of digital marketing across various industry verticals is one of the prime factors for the growth of the PR analytics software market. However, lack of awareness about URL shorter platforms is hampering the growth of the market. Meanwhile, increasing importance for maintaining reputable image of organization in the market is projected to propel the adoption of PR analytics software.

Report Introduction, Overview, and In-depth industry analysis:

  • 150+ Pages Research Report
  • Includes List of table & figures
  • Regional Analysis with Graphical Representation of Size, Share & Trends
  • Provide Chapter-wise guidance on Request
  • Facts and Factors research methodology
  • Report Includes Top Market Players with their Business Strategy, Sales Volume, and Revenue Analysis


The global PR analytics software market is segmented on the basis of deployment and organization size. Based on deployment, the market is bifurcated into cloud and on premise. On the basis of organization size, the market is segmented as SMEs and large organizations.

The research on the PR Analytics Software market focuses on mining out valuable data on investment pockets, growth opportunities, and major market vendors to help clients understand their competitor’s methodologies. Comprehensive analysis of critical aspects such as impacting factors and competitive landscape are showcased with the help of vital resources, such as charts, tables, and infographics.

Reason to Buy:

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global PR Analytics Software market.
  • Highlights key business priorities in order to guide the companies to reform their business strategies and establish themselves in the wide geography.
  • The key findings and recommendations highlight crucial progressive industry trends in the PR Analytics Software market, thereby allowing players to develop effective long term strategies in order to garner their market revenue.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those restraining the growth at a certain extent.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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